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OUR "FOCUS" JUST GOT CLEARER

New Clear Packaging and Unique Autograph Program Highlight Revamped Focus

MT. LAUREL, N.J. - AUG. 17, 2001 - Focus Football returns for the 2001 season with a fresh new look and lots of exciting new inserts! The most noticeable new feature is Focus' innovative clear packaging! That's right, from box to wrapper, collectors will enjoy a whole new voyeuristic look inside this hot product!

        The main highlight of Fleer Focus NFL is Certified Cuts, a brand new autographed insert that has never been seen before. Each card contains a "cut signature" featuring the penmanship of 20 of the NFL's top rookies including Michael Vick, Drew Brees, LaDainian Tomlinson and more. These unique cards contain a simulated "check cut" that has been embedded into the card and bear a striking resemblance to a real live check. Some of the cards are even signed in different color inks adding another level of chase.

        If it is rookies that you are after, Focus offers not only Certified Cuts, but also Rookie Premier Jersey, an insert set featuring player-worn jerseys from the Reebok NFL Rookie Premier held in Orlando, FL. Some of the rookies featured include LaDainian Tomlinson, Michael Vick, Koren Robinson and more. Also look for a special Shirts and Skins parallel of this insert containing a piece of event-used football as well (#'d to 50).

        Another player-worn insert featured in Focus is Property Of..., a game-worn jersey card insert set featuring retired players and outstanding veterans such as Dan Marino, Marshall Faulk, Jerry Rice and Ray Lewis. Property Of... also contains a Shirts and Skins parallel featuring a piece of game-used football (#'d to 50).

       Tag Team highlights famous players both past and present on unique memorabilia cards and feature Donovan McNabb, John Elway, Walter Payton, Bo Jackson and more. Tag Team Tandems are also included and feature dual player memorabilia swatches on one card. Some of these cards include Donovan McNabb/ Randall Cunningham, Troy Aikman/Roger Staubach and Marshall Faulk/Eric Dickerson.

        Want more? How about Ultra Rookie Update, a continuation of the Ultra Football rookie series (#'d to 2,499) that can be found exclusively in Focus Football. Featured in this update series is Dallas Cowboy quarterback Quincy Carter.

        Other insert sets featured in Focus are Toast of the Town, which features All-Pros such as Randy Moss and Edgerrin James and Tunnel Vision, which features other star players from the NFL. 

"We have upgraded Focus from last year and loaded it with plenty of unique game-worn and autographed cards," said Fleer spokesman Joshua Perlman. "It has all the qualities of a high-end set and sells for a collector-friendly price.

The basic card set of Focus contains 180 regular cards and 50 Rookies (#'d to 1,850).  The set releases on Sept. 12 with an SRP of $2.99 (8-card pack). The complete set includes:

Regular Set
180 Basic Cards
50 Rookies (#'d to 1850)

Parallels
230 Focus Numbers (#'d to a key stat)
        QB's numbered to completion total from 2000
        RB's numbered to total carries from 2000
WR's/TE's numbered to yards per catch average from 2000 season
Defensive players numbered to total tackles from 2000 season

Insert Cards
20 Toast of the Town (1:6) - Heroes in their hometown and around the league such as Donovan McNabb, Edgerrin James and Warren Sapp.

   
15 Tunnel Vision (1:12) - These players have their sights set on the tunnel to the Super Bowl - Michael Vick, Terrell Davis and Ray Lewis are included.

20 Certified Cuts (1:72) -- These unique cards contain a simulated "check cut" that has been embedded into the card and are signed by the likes of Drew Brees, David Terrell and Michael Vick.

30 Rookie Premiere Jersey (1:65) - Player-worn jerseys from some of the top rookies of 2001 such as include LaDainian Tomlinson, Michael Vick, Koren Robinson and more.

30 Shirts and Skins (parallel of Rookie Premier Jersey #'d to 50)

10 Property of... (1:192) - Game-worn jerseys from superstars of yesterday and today such as Dan Marino, Marshall Faulk, Jerry Rice and Ray Lewis.

10 Shirts and Skins (parallel of Property of... #'d to 50)

30 Tag Team (1:140) -- Highlights famous players both past and present on unique memorabilia cards and feature Donovan McNabb, John Elway, Walter Payton, Bo Jackson and more

15 Tag Team Tandems (#'d to 50) - Features dual-player memorabilia cards.

Ultra Rookie Update (#'d to 2,499) - Continuation of the rookie series in the original Ultra Football set.

Overall odds for game-used/autographed cards are 1:24

Visit us on the web at: www.Fleer.com







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