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Fleer and Larry Bird
BASKETBALL LEGEND LARRY BIRD TEAMS UP WITH FLEER TRADING CARDS
Will Be Featured in College Greats of the Game Basketball and in
Various 2001-02 Fleer NBA Products
MT. LAUREL, N.J. - AUG. 6, 2001 - Fleer Trading Cards has announced that they have reached an agreement with Basketball Legend Larry Bird. The all-time great has signed a one (1) year non-exclusive deal that will allow Fleer to feature him in College Greats of Game Basketball and throughout their 2001-02 line of NBA licensed products.
As part of the deal, Fleer will also receive autographs from "Larry Legend" along with rights to produce game-used memorabilia cards from Bird's college and professional career, which will be showcased throughout their product lines.
"Larry has a very diverse appeal to fans and collectors of college and professional basketball, having excelled as a player and coach," said Lloyd Pawlak, Senior Vice President for Fleer Trading Cards. "He represents the standard of excellence in the game of basketball and is someone who collectors have not seen a ton of in the marketplace."
Collectors who are big fans of Bird from his college days at Indiana State University, where he lead the team to the 1979 Final Four, can find exactly what they are looking for in College Greats of Game Basketball. This product will include autographed cards in his old Sycamores uniform along with game-used memorabilia cards.
Once the 2000-01 NBA season arrives, collectors can then find more of the all-time great as he will be prominently featured in a variety of NBA licensed products, in many unique variations.
Collectors will also be able to find autographed cards of Bird along with game used memorabilia items from his legendary career with the Boston Celtics, where he helped lead them to three (3) NBA World Championships in the 1980's.
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