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In The Game SportsFest Redemptions

In the Game announces another great redemption card program 
for the upcoming SportsFest 2001 show

(Toronto, ON: July 27, 2001)

In the Game, Inc., the hockey card manufacturer that produces the Be A Player brands of cards, is announcing yet another in a series of successful redemption card programs to take place at the upcoming SportsFest 2001 show in Chicago, IL from August 2-5.

The company will be redeeming special sequentially-numbered, foil-stamped cards to collectors who open designated Be A Player products at the In the Game booth during the show. The cards are from the 300-card base set found in the 2000-01 Be A Player Signature Series. Each card is adorned with a special silver-foil stamp commemorating the 2001 SportsFest.

There will be four different colors of cards issued. Thursdayıs cards have been printed on Ruby stock; Fridayıs color is Sapphire; Saturdayıs color is Platinum; while Sundayıs color is Bronze. Every card is sequentially numbered to just 10 highly collectible cards.

Collectors will randomly receive one of these cards for every two packs of Be A Player Memorabilia Series opened at the booth. They will also receive one card for every pack of Be A Player Signature Series opened. A total of four cards will be redeemed for each sealed box of Be A Player Memorabilia Rookie and Traded Update cracked at the booth and eight cards will be given for each pack of Be A Player Ultimate Memorabilia opened. 

Redemption cards will be issued for all packs of Be A Player cards opened at the booth, regardless of which year they were originally issued.

We truly enjoy our redemption program, said Dr. Brian H. Price, President of In the Game, Inc. It gives us a chance to talk to collectors while they are opening their packs. They give us some great ideas for inserts and sometimes they give us some constructive criticism too. That helps us make better products. We make our products for the collector, not for ourselves, and their views are important to us.

In the Game, Inc. will be issuing six different Be A Player hockey card products in 2001-02 including the Memorabilia Series; Parkhurst; Between the Pipes; the Signature Series; the Update Series; and The Ultimate Memorabilia. For more information, visit our website at: